Toa Payoh is a special place to me.
When I built my first website in 2004, I was too shy to show it to the world. I targeted ony the residents of Toa Payoh. I only want to attract people from Toa Payoh to Toa Payoh Central TMC, a club I was associated with.
I didn’t know much about SEO then. I thought Toa Payoh was just right for the residents of Toa Payoh. Those not in this town would consider it too far away. There were 100+ clubs in Singapore – almost 2 clubs for anyone in an estate.
How wrong was I. My website was able to attract people from the city to Woodlands. From Pasir Ris to Jurong West.
When they arrived, I would asked them which keywords did they use to find us. Most used the phrase Toa Payoh Public Speaking. The rest searched for Public Speaking Singapore and Toastmasters Singapore.
Why didn’t the more popular clubs’ website in Singapore attract more visitors than my website which was just a mere 2mb webspace provided by Singnet?
I’ll talk about it in details my later post.